A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a look at doing a look up an identical or similar mark as yours will identify that you already own the mark, is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. The third party is put on notice to find a new and different mark. With such notice, registering your mark prevents any conflict in the future.
Social media is an imperative resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s internet sites account. Comprehend the venue’s policies for more information. However, I identified that a person complain to a social media site for these wrongdoing and claim that another is certainly your brand without permission, the company administrator responds with a request of proof of ownership for the subject designer. A trademark registration gives compelling evidence brand rights.
Registering your mark shows a commitment to your brand and shows your customers that perseverance. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are identical or much other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register an internet site name that is identical or similar to your trademark.
Online Trademark Assignment fee in India registration can go on for as long as you continue making use of the mark in commerce. Or even some firms that have registered trademarks which are over a hundred years old.
Trademark registration may quit for organization, no matter. However, there are lots compelling reasons for protecting your brand just as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.